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Sample report · fictional property

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One page from a person who read your public pages, an AI Visibility snapshot and 3 reply drafts. By email within 1 business day.

FictionalSample: a 40-room independent inn in Utah. The inn, its reviews and every number on this page are made up by us to show the format. It is not a client, and the reviews are not real reviews.

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Health Check · Sample Inn (fictional) · 40 rooms · Utah

Score card

58of 100

Room to improve

Most reviews get no reply.

Gap score: the higher it is, the more guests see silence or gaps.

Google repliesNeeds work4/20replied

16 of the 20 newest reviews have no reply; the newest reply is 5 weeks old.

Now“Lovely stay, slow Wi-Fi.” · no reply for 3 weeksAfter the fix“I’m sorry the Wi-Fi let you down; I’m having it checked this week.” — the GM
Google profileCould be better5/8filled

No check-in or front-desk hours; the newest owner photo is 14 months old.

Fix 1: Add check-in, check-out and front-desk hours · Fix 2: Add 10 current photos as the owner
TripadvisorCould be better2/10replied

Listing claimed, but 8 of the 10 newest reviews have no reply.

Now8 reviews waiting, the oldest 2 monthsAfter the fix8 reply drafts, ready to paste
Booking.comNeeds work1/3description

The description is 2 lines; parking and the pet policy are missing.

Fix 3: Rewrite the 2-line description · Fix 4: Add parking and the pet policy to the facilities
ExpediaNeeds work14/40photos

14 photos, and the first one shows the parking lot.

Fix 5: Put a room photo first
Your websiteGood4/5checks

Works on phones and has a booking link; nothing asks guests for a review.

NowNo way to leave a reviewAfter the fixA “Stayed with us? Leave a review” link

Tap a row for the details. Checked by a person, from public pages. Sample numbers.

Part 2 · AI Visibility snapshot

What AI assistants say about the inn

A person asks 5 traveler prompts in ChatGPT, Gemini, Perplexity and Google AI Overviews, and records what each answer says that day.

InventedSample, invented for illustration. No real AI answer is shown or quoted here. Real answers change from day to day.

6 of 20 answers mention the inn

Traveler promptChatGPTGeminiPerplexityGoogle AI Overviews
“quiet hotel near Capitol Reef”MentionedNot mentionedMentionedNot mentioned
“pet-friendly inn in Torrey, Utah”Not mentionedNot mentionedMentionedNot mentioned
“hotel with breakfast near Capitol Reef”MentionedMentionedNot mentionedNot mentioned
“best place to stay in Torrey for stargazing”Not mentionedNot mentionedNot mentionedMentioned
“family room near Capitol Reef National Park”Not mentionedNot mentionedNot mentionedNot mentioned

Scroll the table sideways for all four assistants.

Wrong or missing facts

  • Says pets are not allowed (the inn has pet-friendly rooms)
  • Gives an old phone number
  • Says breakfast is not included (it is)

Sources the answers cited

  • Tripadvisor9
  • Google Business Profile7
  • Booking.com5
  • A local visitor guide3
  • The inn’s own website1

Fixes for the signals AI assistants read

  1. Website Add schema.org Hotel markup: name, address, phone, pets, breakfast, check-in
  2. Booking.com Set the pet policy to match the website and Google
  3. Directories One phone number everywhere: Google, Tripadvisor, Booking.com, Expedia, the visitor guide
  4. Website A short FAQ page and an llms.txt file AI crawlers can read
  5. Reviews Reply to the 16 Google reviews waiting; replies are text the assistants can read too

We improve the signals AI assistants read; results vary. Nobody can promise a mention or a ranking.

Part 3 · 3 reply drafts

Three reviews, three replies

Examples we wrote, signed by a fictional GM. In a real draft you confirm each commitment is true before you post it.

Example review, written by us

Dana K.Google · 3 weeks ago

Spotless room, quiet at night, and the woman at the front desk gave us a great tip for a sunrise hike. Breakfast is simple but the coffee was good. We will be back in the spring.

Response from the ownerAI draft · you approve

Thank you, Dana; reviews like this make my week. I'm delighted the room was spotless and quiet and that our front desk's sunrise hike tip became the highlight of your trip. I have shared your note with the whole desk team, and it means a lot to them. When you come back in the spring, ask for me at the front desk; I would like to say hello.

— Daniel Reyes, General Manager, Sample Inn

Example review, written by us

Marco T.Booking.com · 2 weeks ago6/10

Great location and a comfortable bed. But the shower took ages to get hot and the Wi-Fi in our room kept dropping in the evening. Staff were friendly when we told them.

Response from the ownerAI draft · you approve

I'm sorry, Marco, and I take responsibility: slow hot water and Wi-Fi that drops in the evening are not acceptable in any of our rooms. Thank you for telling the desk at the time, and for the kind words about the location and the bed. I have asked our maintenance lead to check the water heater on your floor this week, and our Wi-Fi provider is looking at the evening drop-outs. If you stay with us again, write to me directly at [email protected] and I will check your room myself before you arrive.

— Daniel Reyes, General Manager, Sample Inn

Example review, written by us

R. P.Tripadvisor · 1 month ago

Check-in took 40 minutes because only one person was at the desk, and nobody told us the pool was closed for the season until we got there. The room itself was fine.

Response from the ownerAI draft · you approve

I'm sorry, and I take responsibility. Forty minutes at check-in is too long, and you should have known the pool was closed for the season before you arrived, not at the door. I have added a second person at the desk for evening arrivals, and pool season dates are now in our confirmation email. If you give us another chance, ask for me at the desk; I would like to welcome you myself.

— Daniel Reyes, General Manager, Sample Inn

Part 4 · 5 listing fixes

The fixes, quickest first

Jobs your staff can do this week, free. Or let us: a one‑time listing fix.

  1. Google5 minutes

    Add check-in, check-out and front-desk hours

    NowHours: not listedAfter the fixCheck-in 3 pm · Front desk 7 am–11 pm

  2. Google20 minutes

    Add 10 current photos as the owner

    NowNewest owner photo: 14 months oldAfter the fixRooms, bathroom, breakfast and the view, this month

  3. Booking.comReady to paste

    Rewrite the 2-line description

    Now“Nice rooms near the park.”After the fix“A quiet 40-room inn near the park gate, with free parking and pet-friendly rooms.”

  4. Booking.com10 minutes

    Add parking and the pet policy to the facilities

    NowFacilities: parking and pets missingAfter the fixThe same facts as on Google and your website

  5. Expedia15 minutes

    Put a room photo first

    NowPhoto 1: the parking lotAfter the fixPhoto 1: a room with the view

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  • On your ownThe report, the drafts and the fixes are yours, free.
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Fictional sample. The property, the reviews, the numbers and the drafts on this page were written by Fortune Made to show the format of the free check. No real hotel, guest or review is shown.